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제 27 호 “Top Gun on Track” Let's find out the secret to F1 The Movie’s success

Kicker: Society “Top Gun on Track” Let's find out the secret to F1 The Movie’s success By Soi Lee, Cup-reporter Leesoi3157@naver.com Following F1 The Movie has been a huge cinema hit, confirming the re-release of IMAX around the world. Its backdrop is based on F1, the best motorsport international racing competition in the world, which is as popular as the Olympics and the World Cup. F1 The Movie is about the character Sonny Hayes, who wanted to be the best but left the track without achieving his goal due to an accident, returning to F1 30 years later and challenging to win with the rookie, who is a member of the same APXGP and is full of aspirations to be best. Brad Pitt plays the role of veteran driver Sonny Hayes. F1 is directed by Joseph Kosinski, who also directed the film "Top Gun: Maverick," and also creating the film's music is master Hans Zimmer. F1 The Movie overtook Mission: Impossible 8 to become the top box office hit in 2025. F1 The Movie, which sparked keen interest in movie theaters that have been frozen since COVID-19. What is the secret of this movie, which has accumulated over 3.4 million viewers, making it the biggest box office hit of the year? F1 the movie’s trailer Director Joseph Kosinski One of the most decisive factors behind the film’s box-office success is the vision of Joseph Kosinski. The American director, widely recognized for his work on Top Gun: Maverick (2022) and Tron: Legacy (2010), has established a unique style that blends technological precision with emotional resonance. In Top Gun: Maverick, Kosinski managed to capture the raw intensity of aerial combat while still telling a human story about legacy and mentorship. He brought the same philosophy to F1: The Movie. Rather than relying solely on spectacle, Kosinski ensures that the audience never loses sight of the characters at the heart of the narrative. While the races are shot with breathtaking scale and technical clarity, what keeps viewers engaged is the journey of Sonny Hayes and rookie Joshua Pearce. The director’s ability to balance heart-pounding racing sequences with character-driven drama helped the film connect with both F1 enthusiasts and audiences unfamiliar with the sport. His signature approach — fast-paced action paired with subtle emotional beats transformed what could have been a purely mechanical racing movie into a story of resilience, teamwork, and redemption. Global F1 Fandom and Strategic Marketing One of the most significant factors behind the film’s global success was its ability to leverage the existing international Formula 1 fanbase while simultaneously appealing to audiences beyond motorsport enthusiasts. Formula 1 is not merely a sport but a cultural phenomenon with millions of loyal followers across Europe, Asia, and the Americas. This pre-existing community provided the film with a ready-made global audience that guaranteed initial buzz and ticket sales. At the same time, the marketing campaign deliberately expanded its scope to reach mainstream viewers. Trailers and posters emphasized not only the technical spectacle of racing but also human elements such as rivalry, ambition, and personal sacrifice—universal themes that resonate even with those unfamiliar with F1. By presenting the film as a story of passion and drama rather than simply a sports movie, the campaign broadened its appeal. The timing was also crucial. The Netflix docuseries Drive to Survive had already transformed Formula 1 into a narrative-driven global entertainment product, introducing millions of new fans to the sport and framing it as high drama. The film capitalized on this momentum, benefiting from the fandom culture cultivated in the streaming era, where audiences expect both authenticity and spectacle. Furthermore, the film’s marketing was strategically localized. In Europe, promotional materials emphasized the legacy and tradition of F1; in Asia, the focus was on technological spectacle and speed; in the United States, the campaigns leaned into the glamour of celebrity drivers and adrenaline-fueled action. This tailored approach transformed the release into a coordinated global event, rather than a niche sports film limited to racing fans. Together, these strategies illustrate how the film’s success was not only a result of its cinematic quality but also of its ability to harness and expand the cultural energy of Formula 1 itself, making it both a celebration of an existing global fandom and an accessible spectacle for general audiences. In additional, many pop-up store related to F1 have also opened in Seoul after this movie. Massive Production Budget Another major ingredient of the film’s success is its unprecedented scale of investment. Few sports films have ever matched its production budget, estimated at nearly $300 million. Apple and Formula 1 themselves were among the principal investors, with additional funding from global sponsors eager to associate their brands with the film. Such financial support allowed the filmmakers to recreate the F1 experience with striking authenticity. The production did not merely simulate Formula 1; it immersed itself in it. The headquarters of the fictional APXGP team was filmed inside McLaren’s actual Technology Centre, blurring the line between fiction and reality. Pit walls, garages, and paddocks were not just studio sets but painstaking reconstructions modeled after real F1 venues. Even the Mercedes-AMG simulator — normally reserved for elite drivers — was used to film Sonny Hayes’ training sequences. These details may seem minor, but for long-time F1 fans, they were the difference between a generic racing drama and a film that genuinely captured the essence of the sport. For general audiences as well, this level of realism heightened the sense of immersion, proving that the film’s budget was not just excessive spending but a deliberate investment in credibility. Cinema as a Spectacle Perhaps the most significant contribution of F1: The Movie is that it reminded audiences of what cinema can offer that streaming platforms cannot. Since the pandemic, many moviegoers have preferred the convenience of watching films at home, leading to widespread concern about the future of theaters. This film directly challenged that trend by creating an experience that simply could not be replicated on a laptop or TV screen. The film’s soundscape is one of its greatest strengths. The thunderous roar of Formula 1 engines reverberates through the theater, each gear shift and tire screech amplified to physical effect. Hans Zimmer’s score, known for its grandeur and emotional layering, is strategically placed to match the tempo of the races, driving tension and release in ways that only a theater’s sound system can fully convey. The IMAX format, with its panoramic scope, made the audience feel as though they were sitting inside the cockpit, hurtling down the straightaway at 300 kilometers per hour. Importantly, this spectacle arrived at a time when audiences were eager to return to shared cultural spaces. After years of pandemic restrictions, many had grown accustomed to private streaming, but also developed a hunger for the kind of collective, visceral thrill that only theaters can provide. F1: The Movie satisfied that desire. It became not just entertainment, but a symbol of cinema’s resilience, proving that big screens and communal experiences still have the power to draw millions back to the theater. Editors view While F1: The Movie has been praised for its remarkable production and strong reception, no film is without flaws. In this section, the editor shares a candid perspective, focusing on aspects that left some room for improvement. The first impression after watching the film was the lack of depth in its supporting characters. Because the narrative is so tightly centered on the growth of Sonny Hayes and Joshua Pearce, the side characters often appear to function only as plot devices. They lack individuality and remain flat throughout the story. Even considering the relatively short running time, it felt as though a few more defining traits or moments for these characters could have enriched the film. A second drawback stems from the unavoidable nature of sports films: accessibility. For viewers unfamiliar with Formula 1, the repeated racing sequences may feel confusing. The editor watched the film with an F1 enthusiast who explained the details along the way, which made the experience smoother. However, without such guidance, the quick pace and technical jargon might have been overwhelming. Although racing terminology is explained occasionally through commentary or dialogue, these clarifications often come after the relevant scenes have already passed. As a result, the audience is left to rush after the action rather than enjoy it in the moment. Still, the inclusion of explanatory elements ensures that even those with no background in F1 can grasp the basics and follow the film without major difficulty — a commendable effort on the filmmakers’ part. Finally, although some critics dismiss the plot as clichéd, the use of familiar storytelling devices was, in many ways, a strength. By weaving in well-known themes such as teamwork built through conflict, repeated setbacks before an ultimate victory, and a touch of romance, the film delivered exactly what audiences hoped for. These tropes required no complicated interpretation, and their predictability balanced the complexity of the sport itself. As a result, viewers could remain fully engaged without feeling lost, experiencing both excitement and emotional resonance. Whether a longtime F1 fan or new to the sport, audiences can enjoy F1: The Movie for its exhilarating races, compelling characters, and cinematic spectacle. With its balance of authenticity, emotional depth, and immersive theater experience, the film demonstrates why it became 2025’s biggest hit. This re-release is the perfect opportunity to witness firsthand the thrill, drama, and artistry that make F1 The Movie a film that everyone regardless of age or background can truly enjoy. Source: http://www.job-post.co.kr/news/articleView.html?idxno=170177 https://news.tf.co.kr/read/entertain/2235366.htm

• 작성일 2025-10-01
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제 27 호 False Terror Reports: Social Impact and Lessons Ahead

Kicker: SOCIETY False Terror Reports: Social Impact and Lessons Ahead By Sol-Mi Lim, Cup-Reporter imsolver4@gmail.com Therecent false report of a bomb threat at the Shinsegae Department Store in Myeong-dong is more than just a disruptive incident. Nearly 4,000 people were forced to evacuate, police special forces were mobilized, and an entire community was thrown into fear, only to learn that the threat was fabricated. No explosive was ever found, yet the damage was already done. Such cases highlight a troubling reality in today’s society where false terror alerts are becoming more frequent and more reckless. They do not simply waste police resources or cause inconvenience. They erode the trust that binds people together and exploit the collective fear that surfaces when safety is at risk. The anonymity of the internet has made it easier for individuals to spread panic without facing immediate consequences, and the desire to attract attention has sometimes grown stronger than the awareness of social responsibility. This article argues that the real danger lies not in the age or identity of the offender but in the act itself and the mindset that allows such behavior to emerge. Graphs of the police were dispatched from the National Police Agency The Rising Pattern of False Reports While one fabricated threat can already cause significant disruption, the more pressing concern is the frequency with which these incidents are being repeated. Police data show that false emergency calls, including bomb threats, have been steadily rising each year. This escalation suggests what might once have been dismissed as isolated mischief is evolving into a systemic challenge. Each false report forces authorities to deploy personnel, divert financial resources, and interrupt critical services. Hospitals prepare for casualties that never arrive, transport hubs are shut down, and businesses suffer sudden losses, but the cost is not only monetary. The credibility of public alerts gradually erodes when citizens are repeatedly confronted with alarms that turn out to be baseless. The real danger is that this erosion of trust can lead to complacency in the face of actual threats, leaving society more vulnerable in times of crisis. Beyond Lies: A Reflection of Social Pathology The deeper issue is that false terror alerts cannot be dismissed as simple lies. They embody something more troubling, an expression of hostility and a willingness to inflict fear on others. In this sense they can be interpreted as a form of social pathology, where personal frustrations and destructive impulses are projected onto the wider community. The anonymity of the internet and the viral spread of sensational claims provide fertile ground for such acts, encouraging individuals to exploit public anxiety with minimal risk of being identified. What drives these behaviors is not only immaturity or boredom but also a deeper desire to threaten, to disrupt, and to assert power over others. This explains why false terror reports are often accompanied by violent language or exaggerated threats designed to maximize panic. Ultimately the phenomenon highlights a disturbing erosion of empathy and social responsibility. Addressing the problem therefore requires more than legal penalties. It calls for cultural and educational efforts that rebuild trust, reinforce accountability, and discourage the normalization of fear as a tool for self-expression. Growing Problem Amidst Weak Legal Deterrents and Lack of Compensation Despite the widespread social impact of fake crime threats, a proper compensation system is virtually nonexistent. Over the last three years, there has been only one case of a fake threat perpetrator being ordered to pay damages—a 2023 case where an individual who threatened a knife attack at a professional volleyball team's dormitory was fined 12 million won. Moreover, police and firefighters reportedly do not receive proper compensation for responding to these false alarms. In a recent case involving a bomb threat phone call to Shinsegae Group, the company was unable to seek damages from the hoax caller until the police investigation was completed. In March of this year, the new crime of "public intimidation" was established, punishable by up to five years in prison or a fine of up to 20 million won. However, critics argue that this new law lacks a strong deterrent effect, as evidenced by the first court ruling last month, which resulted in a mere 6 million won fine. The relatively light sentence of 6 million won was attributed to mitigating factors, including the defendant’s lack of prior convictions, expression of remorse, and the fact that the threat posed limited actual danger. False terror alerts also reveal something deeper than reckless behavior. They represent an unsettling social pathology that reflects hostility, aggression, and a willingness to manipulate collective fear. Unlike harmless pranks, these acts are often framed in violent language that mirrors darker impulses within society. The anonymity of digital platforms allows individuals to project these impulses without accountability, transforming personal frustration into public panic. This phenomenon suggests that the issue cannot be solved solely through law enforcement or harsher penalties. Preventing false reports requires addressing the cultural environment that enables them to flourish. Education about digital responsibility, stronger community awareness, and the promotion of empathy are as essential as legal measures. Unless society begins to confront the underlying motivations—attention seeking, resentment, and a distorted sense of power—false terror reports will continue to surface, each time chipping away at the fragile balance of safety and trust. Source: https://www.police.go.kr/user/bbs/BD_selectBbsList.do?q_bbsCode=1115&estnColumn2=%EB%85%84%EB%8F%84

• 작성일 2025-09-30
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제 27 호 The Rise of the ‘Kangaroo Tribe’ in Korea’s Youth

Kicker: SOCIETY The Rise of the ‘Kangaroo Tribe’ in Korea’s Youth By Hae-In Noh, Cup-reporter xhazmfnwm1@gmail.com Do you know the word 'Kangaroo Tribe' In Korea, the term “Kangaroo Tribe” has become increasingly familiar among young people. It refers to adults who continue living with their parents without achieving financial independence, a phrase derived from the image of a kangaroo unable to leave its mother’s pouch. Although this phenomenon first appeared in the late 1990s and early 2000s, it has recently expanded due to factors such as youth unemployment, soaring housing costs, and unstable job conditions. According to recent statistics, as of 2024, 54.4% of young people aged 19 to 34 live with their parents, with the rate reaching 56.0% among those aged 25 to 29. Thus, the “Kangaroo Tribe” is not merely a matter of personal choice but a significant social phenomenon that reflects Korea’s economic realities and the struggles of its younger generation. The difficulties young Koreans face in achieving economic independence Young Koreans face significant hurdles in achieving economic independence. Stalled wage growth and limited entry-level opportunities leave many with stagnant income prospects. At the same time, skyrocketing housing costs and tightening credit make it nearly impossible to move out—especially in high-rent regions like the Greater Seoul metropolitan area, where housing burdens are particularly intense. Furthermore, employment has become increasingly unstable, characterized by long job searches—graduates now wait an average of 11.5 months for their first job, which result in temporary or part-time positions. Impact on society This phenomenon has become a prominent social issue because it leads to a wide range of serious consequences. It not only delays retirement planning but also increases emotional stress, threatening the physical and mental well-being of the parents generation. Economic dependence within families heightens intergenerational tensions, as young adults struggle to achieve emotional autonomy despite relying financially on their parents, weakening communication and mutual respect. In addition, key life milestones such as graduation, employment, marriage, and independent living are increasingly postponed, signaling broader social stagnation and spreading anxiety across generations. Most critically, the delay in marriage and childbirth is accelerating South Korea’s ultra-low birth rate, posing a long-term threat to the country’s economic sustainability and social vitality. The rise of the “Kangaroo Tribe” is not merely an individual predicament—it is a structural outcome rooted in Korea’s socio-economic system. This trend lays bare how systemic obstacles delay youth independence and reshape societal norms. It is essential to view this phenomenon not as failure but as a collective signal urging policy intervention. Addressing these challenges requires comprehensive measures: expanding stable job opportunities, stabilizing housing affordability, and promoting equitable upward mobility. The future of Korea’s youth—and the health of its society—depends on crafting policies that transform the “Kangaroo Tribe” from a symptom into a springboard toward sustainable independence. Sources: https://www.newsis.com/view/NISX20250311_0003094021? https://www.joongang.co.kr/article/21305030 https://news.lghellovision.net/news/articleView.html?idxno=474775

• 작성일 2025-09-30
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제 27 호 Smartphone

Kicker: SOCIETY Smartphone By Myung-Gwan Kang Kmmg199999@naver.com Nowadays, everyone has a smartphone. When the telephone was first introduced, however, it was far too expensive, and network coverage was limited, so only a few people in certain areas had access to it. Telephones were once considered a luxury items. but as technology advanced and society changed, mobile phones became more affordable and widely available, eventually becoming something that nearly everyone carries in their pocket. In this article, I will explore how mobile phones spread so rapidly and the changes they have brought to our daily lives. https://url.kr/rcadtk The Evolution of phone Over the past 20 years, smartphones have transformed from luxury items into essential tools that define modern society. Initially, they were mainly used for business communication, but today they influence nearly every aspect of human life, including social interactions, education, commerce, entertainment, and political participation. In the digital age, smartphones play a central role in work, creativity, and social connections, going beyond simple communication and fundamentally changing the way individuals and communities function. In the early 2000s, mobile phones were primarily used for calls and text messages. Functions like calendars, alarms, and simple games dominated the user experience, and internet access was slow and limited. Mobile phones at that time were functional devices rather than innovative platforms, and their social influence was relatively modest. The launch of the iPhone in 2007 marked a turning point in smartphone history. Apple introduced an intuitive user interface, capacitive touchscreen, and a fully integrated app ecosystem, opening new possibilities for both consumers and developers. As smartphones evolved into multifunctional platforms, they began to be widely used for navigation, media consumption, mobile banking, and social networking. The Android platform later accelerated global adoption by providing affordable alternatives, fostering competition, and encouraging technological advancement. This period laid the foundation for smartphones to become central hubs of daily life rather than mere communication devices. As the market approached saturation, innovation shifted from widespread adoption to technical advancement. Features such as folding displays, AI-driven personalization, and integration with wearable devices illustrate the next stage of smartphone evolution. Today, smartphones influence life, work, and economic activities and are evolving into indispensable hubs of digital life through convergence with AI, AR/VR(Augmented Reality, Virtual Reality), and the Internet of Things (IoT). Spread of smartphones Smartphones have become a core platform that changes the daily life and social structure of modern people beyond simple electronic devices. Since the launch of the iPhone in South Korea through KT in 2009, the local smartphone market has grown rapidly due to competitive entry by domestic manufacturers such as Samsung and LG. As of 2015, the penetration rate of adult smartphones in South Korea was 86%, the world's highest level, and almost all citizens had smartphones. By 2023, the total population was about 51.8 million and mobile connections were 64.19 million, resulting in 123.9%. In 2025, the penetration rate rose to 98.5%, and it was completely established as a necessity of national life. The younger generation uses almost all smartphones, and the elderly, which were introduced slowly in the early days, are gradually using smartphones to decrease the gap between generations. Smartphone dissemination in Korea has also made significant changes in terms of social and economic. Digital content consumption through smartphones, online shopping, mobile payments, and social media activities have become a routine culture. In addition, thanks to the high mobile network infrastructure and ICT policy support, it is easy to access public service, finance, and acquire information through smartphones. This reduces the digital gap and contributes to the expansion of economic and social participation by various ages and communities. As a result, the spread of smartphones in Korea is an important phenomenon that leads to social and economic changes beyond the supply of devices, and smartphones are becoming an essential digital platform in modern Korean society. Daily Changes and Social Influences Smartphones have brought daily changes and social impacts to Korean society. As of 2025, in Korea, almost all citizens use smartphone in their daily life and social structure has changed significantly. It is common to own a smartphone from a young age, and children and young people experience both learning, playing and acquiring information in the mobile environment. This has also brought change in the way of education through online learning platforms, mobile -based quizzes and task submission. Digital collaboration tools are generalized, while customized learning and self-directed learning using smartphones are expanding away from traditional classroom class–oriented learning. The multi-functionality of the smartphone has improved efficiency in many areas of life. Mobile payment, online shopping, and e-government services are available anytime, anywhere, and information search and news acquisition will be done immediately. Social communication methods have also changed. In the center of the real-time telephone, has moved from text, to messenger, and SNS-oriented communication, reducing the difference in communication between generations, and has created a new social connection network. Smartphones also play a central role in work and economic activities. Homework, remote meetings, freelancers and geek economic activities are centered on mobile, and it has also created great changes in existing work culture and work patterns. As smartphones are becoming essential platforms in almost all areas such as education, shopping, finance, and entertainment, people's life patterns and social participation have become completely reorganized. After all, in 2025, in Korean society, smartphones have become a must-use tool that has penetrated all aspects of life, including learning, work, social connection, and economic activities. Smartphones and digital-oriented learning and social experiences have become commonplace, the lifestyle and social structure of modern Koreans are evolving with smartphones. Economic Impact and Future Prospects The widespread use of smartphones in Korea has profoundly reshaped the economy. Mobile payments, e-commerce, and app-based services have become integral parts of daily life. Consumers now complete financial transactions, shop for goods, and even manage investments directly from their devices. The gig economy has also expanded rapidly, with freelancers and part-time workers leveraging smartphone platforms for work opportunities. Startups and large companies alike have developed apps and services that rely heavily on mobile connectivity, creating new jobs and driving innovation across multiple sectors. This shift has not only changed the way businesses operate but has also made economic participation more accessible to people of all ages and regions, bridging gaps that previously limited engagement. Looking ahead, smartphones are poised to continue transforming life and work through emerging technologies. AI-driven personalization, wearable device integration, and the proliferation of IoT (Internet of Things) are enabling more seamless and interconnected experiences. Foldable and flexible displays are expanding the ways people interact with mobile devices, while augmented reality (AR) and virtual reality (VR) applications promise to change education, entertainment, and professional environments. As these technologies converge with the smartphone, Korea’s digital ecosystem is expected to become even more dynamic, efficient, and interactive, positioning smartphones as not only tools for communication but also as central hubs that shape the future of society, learning, work, and economic activity. In essence, the smartphone has evolved far beyond its original purpose. From revolutionizing how Koreans manage their daily lives to driving economic growth and shaping future technological innovation, it remains the cornerstone of the country’s digital age — a platform that continues to redefine both individual experiences and societal structures. Smartphones are no longer just communication devices but have become the core platform driving Korean society and the economy. Initially introduced as a simple means of connection, they are now indispensable across finance, education, culture, and industry. Rapid adoption and technological evolution have created new opportunities and connections that transcend generations and regions, serving as a vital driving force for national competitiveness. Looking ahead, smartphones are expected to usher in another wave of transformation by integrating with advanced technologies such as artificial intelligence, the Internet of Things, and augmented reality. This shift will not only redefine individual lives but also reshape social structures and economic ecosystems. Ultimately, smartphones stand as the defining symbol of Korea’s digital age and will remain a decisive tool in shaping the nation’s future. Sources: https://www.youtube.com/watch?v=CJpBygSbPNI&t=60s https://www.gallup.co.kr/gallupdb/reportContent.asp?seqNo=1566 https://en.wikipedia.org/wiki/Mobile_phone_industry_in_South_Korea?utm_source=chatgpt.com https://www.korea.net/NewsFocus/Sci-Tech/view?articleId=133014&utm_source=chatgpt.com https://datareportal.com/reports/digital-2024-south-korea?utm_source=chatgpt.com https://url.kr/du66sp https://pixabay.com/ko/illustrations/%EC%A0%84%ED%99%94-%EB%B0%95%EC%8A%A4-%EC%A0%84%ED%99%94-%EA%BD%83%EB%93%A4-%EA%B3%B5%EA%B3%B5%EC%9D%98-8326229/

• 작성일 2025-09-30
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제 26 호 The cost of Clicking "Agree"

Kicker : SOCIETY The cost of Clicking "Agree" By Soi Lee, Cub-Reporter Leesoi3157@naver.com After the recent SKT USIM hacking incident, interest in personal information and information security has been increasing. However, even if it is not hacking, the terms of use that we casually agree on in our daily lives can lead to serious privacy breaches. ‘If you agree with the above regulations, please apply!’ Have you ever seen that message? Agreeing to regulations is necessary to use an application or website. Also, it’s too complicated and long. That’s why we just pass over this message. However, we don’t know about the risk of agreeing. Nevertheless, what exactly are we agreeing to and what are the risks? What Are We Agreeing to When signing up for a new app or website, users are almost always required to accept the terms of service. These documents often dismissed without a second glance contain legally binding agreements that outline how your data will be used, stored, and sometimes shared. While the length and complexity of these terms make them difficult to understand, the implications of blindly accepting them can be serious. Many terms of service include clauses that allow companies to collect not only basic information like your name and email address, but also more sensitive data such as your location, browsing habits, and even biometric identifiers. Some platforms reserve the right to share this information with third parties, including advertisers or data analytics firms. In many cases, this data is used to create highly personalized user profiles for targeted advertising. For example, popular social media and shopping apps often include vague but broad language such as We may share information with our partners to improve user experience, which can serve as a legal basis for extensive data sharing. Because the wording is intentionally complex, many users are unaware of the full extent of what they’re agreeing to. Understanding what is written in these agreements is the first step toward protecting your personal information. Yet the reality is that very few users take the time to read them or fully grasp what they mean even if they try. The Risks of Blind Consent While terms of service contain critical information about data usage, very few users actually read them. The excessive length, legal terminology, and pressure to quickly access a service often lead people to click agree without hesitation. This behavior has become so normalized that many people are unaware of what they are signing up for. This habit of blind consent has bad consequences. There have been several cases where personal information collected through terms of service was misused or inadequately protected. For example, the 2018 Cambridge Analytica scandal revealed how a personality quiz app on Facebook harvested data from millions of users most of whom never realized their information could be accessed in this way. Also the 2022 Meta platforms request users real time location information and searching history for giving personalized advertisement. They warned that if users did not agree to the above things by August 9th. Then they would stop users’ accounts. This mention was embroiled in controversy over demanding excessive personal information, eventually Meta deleted those terms of service. In such cases, the problem is not just that data was leaked, but that users had unknowingly consented to its collection in the first place. These examples highlight the importance of critically examining what we agree to before clicking accept. If you don’t do that, you could open the door to surveillance, targeted manipulation, or even identity theft. Why People Don’t Read That The most important reason why people do not read the terms of service is not simply due to laziness, but rather the result of psychological and structural factors that discourage critical engagement. First, there is consent fatigue. With nearly every digital interaction requiring agreement to some form of policy, users become desensitized. The constant exposure to lengthy, difficult to understand documents makes it psychologically exhausting to assess each one carefully. As a result, users develop a habit of clicking agree automatically treating it as just another step in accessing a service. Second, the language and design of most terms of service are deliberately opaque. Legal jargon, vague phrasing, and walls of unbroken text create barriers to comprehension. In some cases, important clauses are buried deep within paragraphs, making it easy to overlook critical information. Moreover, many platforms use dark patterns interface designs that subtly push users toward accepting default settings that benefit the company. Third, there is a lack of meaningful alternatives. Users often feel they have no choice but to agree if they want to use a certain app or service. Declining to accept the terms typically means giving up access entirely. In such situations, the idea of informed consent becomes questionable, as users are pressured to prioritize convenience over control of their data. This combination of psychological overload, legal complexity, and limited options makes it difficult for users to engage with terms of service in a truly informed way. And while responsibility is often placed on individuals, it is increasingly clear that the system itself is designed to discourage informed decision making. What We Can Do about That Understanding the risks of blind consent is only the first step. To truly protect user privacy, action is needed both from individuals and institutions. At the systemic level, stronger regulations are essential. Governments can enforce clearer rules regarding data transparency and user rights. For example, the European Union’s General Data Protection Regulation (GDPR) sets strict standards for how personal data is collected and used. Similar efforts are beginning to take shape in other countries, including South Korea. Companies should also commit to more user-friendly practices. These include simplifying terms of service, reducing unnecessary data collection, and providing clear options to opt out. At the same time, individual awareness and behavior play a critical role. Users can take several practical steps to protect their privacy. These include using websites like Terms of Service Didn’t Read to understand the most important points in an agreement, adjusting privacy settings regularly, and being cautious when granting access to sensitive data such as location, camera, or contacts. Choosing platforms that value transparency and user rights can also help. We live in a digital world where agreeing to terms has become routine. Yet behind every click of agree lies a set of choices about how much of ourselves we are willing to give away. While it may seem minor, every unchecked box and unread clause adds up to a larger issue of consent, privacy, and power. Understanding what we agree to, and why we do it so easily, is the first step. From there, demanding clearer terms, supporting better policies, and making small, informed choices in our daily online lives can begin to shift the balance. After all, real control over our personal information doesn't come from reading every word it comes from caring enough to ask what those words really mean. It may not be realistic to read every line of every agreement. But we can become more mindful about what we agree to. In a world of constant digital consent, carefully checking the terms of service activity can lead to meaningful change. Sources: Terms of Service; Didn’t Read https://youtube.com/shorts/LlD2hAq6gZs?si=VwR8pXb0gtaLWXvE https://www.pexels.com/ko-kr/photo/60504/

• 작성일 2025-06-09
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제 26 호 South Korea Is Over

Kicker: SOCIETY South Korea Is Over The Future of Korea Shaped by Low Birth Rates By Jung - Hyun Kang, Trainee - Reporter eyesens1262@naver.com There are concerns that Korea's serious low birth rate problem will pose unpredictable challenges to future generations. Experts predict that Korea's future is not positive at all, and at the center of it all is the world's lowest birth rate. Korea, which has achieved economic development known as the “Miracle on the Han River” and has grown into a world-class cultural powerhouse, is recently being perceived by the younger generation as a 'land they want to escape from' rather than a 'land of opportunity'. This change in perception and the low birth rate phenomenon are difficult to perceive at present, but there is a high possibility that it will cause a serious social crisis in the future. When I asked to three young people in their 20s, "Do you plan to get married and have children?", the majority responded that "I am more worried about employment and tuition right now, and I want to enjoy the present rather than get married and have children." This response suggests that the low birth rate problem is closely related to social structural issues beyond simple personal choice. If the current low birth rate trend continues, future generations are expected to face various unexpected social problems. Why It’s a Problem South Korea’s birth rate dropped to a record low of 0.72 in 2024, and Seoul’s rate fell to a staggering 0.55. These figures represent more than just statistics – they reflect a society heading toward irreversible decline. Economically, the labor force is shrinking, threatening pensions and long-term growth. Culturally, younger generations are disappearing, and the creation of new ideas and content is diminishing. Politically, older generations dominate elections, and policies skew heavily toward retirees rather than future parents. The nation’s average age is projected to reach 61 by 2060, with over 50% of the population aged 65 or older. Only 10% will be under 25. This will lead to deserted towns, overpopulated nursing homes, and a collapsing welfare system. These changes will not only affect Korea's economy but will also erode its social and cultural identity. Without new generations to sustain and innovate, the nation's future looks deeply uncertain. How We Got Here Ironically, Korea once fought overpopulation with campaigns like "Have only two children, regardless of gender" in the 1970s and "Even two is too many" in the 1980s. These efforts worked too well. Yet, the reversal came too late. Even as birth rates plunged in the 1990s, comprehensive pro-natalist strategies were absent.Under the Moon Jae-in Administration, the focus shifted from increasing fertility to improving parental quality of life. While this approach brought financial aid and promoted gender equality, it failed to create a supportive environment for family life. Campaigns promoting marriage and parenting disappeared, and some public messages even normalized non-marriage and non-parenthood.Younger Koreans, particularly women in their 20s and 30s, now question whether they want children at all. A 2021 survey showed only 30% of women in their 20s believed having children was necessary. The reasons? Crushing housing prices, intense work hours, low wages, and societal expectations that women sacrifice their careers for motherhood. The state’s attempts to address the problem feel like too little, too late.Boring as it may sound, even these repetitive explanations matter. The most important thing is that most people should be concerned about this. South Korea is currently more developed and prosperous than ever before. If you are worried about the future 30 years from now, it is enough to perceive this negatively. How to Fix It Fixing Korea’s birth rate problem is not about encouraging more births overnight. It requires rebuilding trust in the future. First, job and housing stability must be addressed. The gap between income and cost of living is too wide. South Korea’s wages are 12% lower and living costs 55% higher than the OECD average. Urban centralization, especially around Seoul, worsens the problem, increasing pressure on families and draining rural regions. Second, the government must reframe parenthood and marriage as valuable choices, not burdens. Public campaigns should promote shared parenting, not just motherhood. Male participation in domestic labor must rise from its currently low levels. Education policies must also shift from competition-driven models to child-focused values. Third, regional policies need to balance development. With Busan losing over 7,000 residents in just one quarter, there must be stronger incentives for population dispersion. University admission systems, job opportunities, and public services need to be more evenly distributed. Despite dire projections, hope remains. Recent reports show that Korea’s birth numbers rose 11.6% compared to the previous year. Though the increase is modest, it shows that change is possible.Other countries, like France and Sweden, have demonstrated that coordinated policy, social support, and value shifts can stabilize population trends. Korea’s highly educated and tech-savvy youth could drive innovation if they believe in a future worth investing in.The core message shouldn’t be to scare, but to awaken. We must revive the value of love, family, and connection. A society that encourages meaningful life over relentless competition can reverse course. As the saying goes, "It ain’t over till it’s over."South Korea is not finished. But the window to act is closing fast. Sources: https://kosis.kr/statHtml/statHtml.do?sso=ok&returnurl=https%3A%2F%2Fkosis.kr%3A443%2FstatHtml%2FstatHtml.do%3FtblId%3DDT_1B8000F%26orgId%3D101%26 https://www.hani.co.kr/arti/economy/economy_general/1130689.html https://www.oecd.org/en/publications/korea-s-unborn-future_005ce8f7-en.html https://www.bbc.com/news/world-asia-68402139 https://youtu.be/Ufmu1WD2TSk?feature=shared https://www.youtube.com/watch?v=qw-ZQ46rLSA https://www.youtube.com/watch?v=oZoinlQAuXw

• 작성일 2025-06-09
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제 25 호 Four-Day Working Week: Is it Possible to be Introduced in Korea?

Kicker: SOCIETY Four-Day Working Week: Is it Possible to be Introduced in Korea? By Ye-Dam Hwang, Reporter hwangyedam1108@naver.com Have you heard about a “four-day working week”? In general, in addition to weekends, it is operated in the form of an additional day off by designating one of Mondays, Tuesdays, Wednesdays, Thursdays, and Fridays. In other words, as the word itself indicates, it means a work system in the form of working four days a week and taking three days off. Though some foreign countries and some companies already executed or introduced four-day working week, still the legal working hours of Korea have been established as working five days a week, since the introduction of the Kim Dae-jung government's five-day (40 hours) working week system in 2000 and the pilot introduction of the five-day working week system in 2004. However, these days, the discussion of “working-four-days- a-week” is taking place actively and even the president candidates of this election chose this issue about working hours as a pledge to fight the election. Thus, we should be aware of considerations about the introduction of a four-day working week as Koreans and further think deeply about deciding legal working hours. The History of Legal Working Hours of Korea South Korea currently has a five-day work week system and it feels familiar, but South Korea was originally a country that used to have a six-day work week system. South Korea's legal working hours have been reduced little by little since the introduction of the eight-hour, six-day week (48 hours a week) in 1953 into the Labor Standards Act. The legal working hours were shortened to 44 hours a week in 1989 after democratization, and in 2000, the Kim Dae-jung government began introducing the five-day (40 hours) working week system in earnest. After the IMF financial crisis, the Labor Standards Act was revised in 2003 to implement the five-day week system in stages, and the current legal working hours were established with the introduction of a pilot system in 2004. As times have changed, legal working hours have been gradually decreasing, and labor unions and civic groups have argued that the introduction of a four-day week (36 hours a week) is necessary to solve various complex social problems such as worker health problems, low birth rate, and climate crisis caused by long hours of work. In addition, voices complaining of difficulties such as nuclear familyization and the resulting balance between work and family have grown, and the need for the introduction of a four-day week system has gradually begun, based on the fact that working hours are still long compared to advanced countries abroad. Pros and Cons of “Four-Day Working Week” Then, what are the advantages and disadvantages of the four-day week system, which is a hot topic of discussion? If you look at the advantages first, the first advantages are maintaining and increasing productivity. This means that shorter working hours contribute to creativity and productivity, and labor productivity experts also emphasize that productivity can be improved through shorter runs and breaks rather than longer runs. The second advantage is to secure work-life balance, thereby increasing employee job and corporate satisfaction, and focusing more on working hours. Environmental protection can be cited as the next advantage. A study was conducted in Sweden that proved that 1% increase in working hours also increases greenhouse gas emissions by 0.65% to 0.67% and a research team at the University of Massachusetts also revealed that carbon emissions could be reduced by 30% per year when the four-day week system is fully implemented, adding to the possibility of an eco-friendly transition to the four-day week system. In addition, companies can attract potential employees. "Every company that provides a four-day work week system has a competitive advantage," said Shade, an industrial psychologist. In fact, according to a survey on the 4.5-day week system conducted by Catch, a recruitment platform, of 1,630 job seekers in Generation Z, 84% of the respondents said that the introduction of the system "affects the decision to join the company." This means that the four-day week system can secure an advantage in hiring new workers, which can lower the unemployment rate when introducing the four-day week system. Among the shortcomings of the four-day week system, the first is increased work stress. With the difficulty in measuring productivity, the psychological pressure and burden of solving a given task in a reduced time can increase workers' work stress. Second, the four-day week can deepen the conflict between labor and management over wages. If workers want to cut wages, which are important to them, because of the four-day week system, this can intensify the conflict between labor and management over wages. In fact, according to a survey conducted by Hankook Research in 2021, half of all respondents said they agreed to the four-day week system, but 44% of those who agreed said they would not work four days a week if wages decreased. The third disadvantage is the occurrence of an equity problem between occupations. Depending on the job type or industry group, the four-day workweek may not be appropriate in some areas. In addition, schedules in some industries can be challenges to the four-day workweek, which will be more difficult to implement if there are essential workers who cannot rest with ordinary workers, such as in nursing, security services, or working for transportation companies. The Present Situation of Countries which Introduced a Four-Day Working Week Although South Korea is still in discussion about introducing the four-day workweek, its introduction and pilot operations are spreading throughout the world. One country that has shown positive results about the four-day workweek is Iceland. Iceland successfully completed a 35-36-hour four-day trial between 2015 and 2019, with about 86% of all workers currently working four-day weeks. At this time, overall output did not drop mostly at work, with some found to have improved, while workers maintaining or improving productivity while stress was reduced. The U.K. conducted a large-scale trial in 2022, with 61 companies participating, with 92% of them deciding to continue the four-day workweek, and employees reporting higher productivity and satisfaction. Belgium legally introduced the four-day workweek in 2022, giving employees the option to reduce the five-day workweek to four days a week. However, the total number of working hours per week remains the same, and 40 hours are divided into four days. In Japan, Microsoft reported a 40% productivity increase as a result of piloting the four-day week system, but it has not yet spread nationwide. Ireland conducted a four-day week trial involving 33 companies and 900 employees in 2022, with employees showing very high satisfaction and companies also reporting improved work efficiency. In the U.S. state of California, attempts are underway to legally introduce a 32-hour work week, and several companies are piloting the four-day week system. In San Juan County, Washington, there have already been cases where the 32-hour work week has been adopted. In New Zealand, several companies, including Unilever, piloted the four-day week system in 2021, and many companies have successfully maintained the system. Portugal began a six-month trial run of a four-day week in 2023, involving 39 companies. In particular, attention is being paid to how this experiment will affect Portugal, which has a large number of workers working more than 40 hours. Brazil began experimenting with a four-day week trial involving 20 companies in September 2023. It is the first four-day week trial in Latin America, and it is attracting attention. In addition, several countries are considering the introduction of a four-day week or piloting it, and most of them are reporting positive results. As the society and people’s thought change, the discussion of introducing a four-day working week is proceeding actively globally today. Especially in Korea, it is now a controversial subject regarding the promises made by the presidential candidates. Korean legal working hours have been decreasing historically, but we need to have sufficient discussion of introducing a four-day working week because the advantages (maintaining and increasing productivity, to secure work-life balance, environmental protection) and the disadvantages (increased work stress, deepening the conflict between labor and management over wages, occurrence of an equity problem between occupations) of a four-day working week are clear. Since it is a matter that is connect with real life that we can face as Korean people in the future, I hope you will think about this more deeply. Sources: https://www.laborplus.co.kr/news/articleView.html?idxno=34383 https://www.ohmynews.com/NWS_Web/View/at_pg.aspx?CNTN_CD=A0003133586&CMPT_CD=P0010&utm_source=naver&utm_medium=newsearch&utm_campaign=naver_news https://www.munhwa.com/article/11507743?ref=naver https://www.bbc.com/korean/international-60819175 https://www.khan.co.kr/article/202505171000001 https://www.sisamagazine.co.kr/news/articleView.html?idxno=507221 https://www.silvernetnews.com/news/articleView.html?idxno=42507 https://www.yonhapnewstv.co.kr/news/MYH20211229003900038?did=1825m https://www.dt.co.kr/contents.html?article_no=2025042902101858094001&ref=naver https://www.g-enews.com/ko-kr/news/article/news_all/202109171334278024e8b8a793f7_1/article.html https://www.digitaltoday.co.kr/news/articleView.html?idxno=475807

• 작성일 2025-06-02
• 좋아요 Like 0

제 25 호 Catchphrase Trademark Protection

Kicker: SOCIETY Catchphrase Trademark Protection by Sumin Lee , Reporter minnida_@naver.com In last November when the biggest event for students was approaching, have you ever heard of the topic created by a product called "Lucky Bikimochi," which was released as a cheering gift for students the famous ice cream brand Baskin Robbins? The reason this product became a problem was that it was not directly dealt with by using the word Lucky Vicky, a combination of Jang Wonyoung's popular word with her English name(nickname), without asking for consent to use it. Do you know that buzzwords familiar to us are legally protected, and commercial use is punished by copyright law? As of 2025, when technology is developing and the Internet society is highly deepening, various new legal systems and the right to protection are proposed one by one, and let's take a look at how we can use it and what we should pay attention to when using new buzzwords and words. The news report of the right of publicity https://www.dailymotion.com/ytnnews24 What is the “The right of Publicity”? First of all, the so called buzzword property right, which is the topic of discussion in this phenomenon, refers to the right of the right holder to exclusively control and use factors with property values representing individual characteristics such as names, portraits, and voices. This term is similar to the right of portrait rights to own portraits, but it has a difference in emphasizing the right as a property right that is more likely to be used for profit. This right cannot be transferred to another person, but may be used for profit by another person if permitted by the party. However, contrary to the beliefs and values of the owner of the publicity right, withdrawal may be required if others use personality indications. History of the law The reason why this right came into existence was in 1953, a long time ago. It was first acknowledged as the "Haelan Laboratories, Inc. V. Topps Chewing Gum, Inc." Incident. It is an incident in which a gum manufacturer signed an exclusive contract with famous professional baseball players for advertising using their photos, but a rival company filed a lawsuit to double-sign and ban the same advertising contract. The defendant, rival company claimed that the right to use the photo was based on the right to privacy, which cannot be transferred as a personality right, also the exclusive property right cannot be obtained through a photo use contract. However, since the Court of Appeals judged that it could file a lawsuit against a third party who infringed on it if it was transferred separately from the right to privacy, it is also a case in which the court recognizes that filming and reporting the performance of celebrities in the 1970s is a serious violation of economic value. The legal character is divided into the view that it is a kind of privacy right that takes on the characteristic of personality rights and the view that it is a kind of intellectual property right that takes on the characteristic of property rights. If you look at it as a type of privacy right, you can claim damages for personal and mental damage, but if you look at it as a type of intellectual property right, you can take remedies for infringement of property rights. How is it reflected in Korea Let's see how these rights work in Korea. In Korea, no explicit Supreme Court ruling on publicity rights has been made, and some lower-ranking judges ruled that most countries cannot recognize this right due to legalism, but others ruled that infringement of identity is illegal under civil law and that independent economic values are worth protecting themselves. Although there was no basis under the actual law, the act of infringing on other people's economic interests was newly established as a type of unfair competition by unauthorized use of other people's names, portraits, voices, and signatures, which are widely recognized in Korea. The scope of this Act must be for transactions with specific targets, and it is defined as a protected thing that is electronically managed, accumulated and subject to disclosure with economic value. Similar cases and current responses In addition to the recent proposal, there was another controversy centered on these rights. The development of AI technology was also active, and it was about "AI cover songs" that appear in many communities. If you look into this concept briefly, this is a song that uses advanced AI technology to make songs and release them to the public in the voice of other singers who are not the original singers. Even if you don't use the original singer's voice, you can create the same song as other singers, and it has become a new method of content production. If you look at why this technology became the center of controversy, you can see in many voices that it is urgent to create legal protective devices because it negatively affects the image of the original author in the process of being copyrighted and released to the public quickly.The people at the center of these rights disputes can easily see that there are many externally known celebrities such as faces and voices. People are constantly arguing with two opinions over various sentencing cases that have continued since the past. People who are positive about the need for rights are said to be celebrities, but they are also divided into opinions that it is not right to use them for profit without permission and opinions that celebrities should accept the need for rights, and some say that active use of various buzzwords is not a big problem. As of the 21st century, trends are changing really fast, and influencers have changed and increased the number of words people use, which is also actively used for commercial activities. However, now that individuals' rights to intangible assets have been strengthened, society has become a society that needs to have an attitude to use buzzwords after considering various perspectives. What do you think about this social controversy? How will the scope of property rights change in the future, and in what direction will the future judgment of property rights on the buzzwords that have become the center of this article proceed? Sources: https://www.sisunnews.co.kr/news/articleView.html?idxno=17420 https://terms.naver.com/entry.naver?docId=2118209&cid=40942&categoryId=31693 https://www.kocca.kr/n_content/vol24/subp/issue_hotTrend3.html

• 작성일 2025-03-01
• 좋아요 Like 0

제 25 호 The New Economic Trend :The GG (Grand Generation)

Kicker: SOCIETY The New Economic Trend : The GG (Grand Generation) by Sumin Lee , Reporter minnida_@naver.com In Korea, which has been greatly affected by the social phenomenon of low birth rate and aging, an issue that has been continuously emerging for a long time, the number of registered residents aged 65 or older exceeded 10 million in July last year. This is the same as saying that Korea has entered a super-aged society similar to the flow of the world's population. In line with this trend of population change, the University Chamber of Commerce and Industry released a report on the GG (Grand Generation) market on January 30, 2025, providing new services and product proposals tailored to the Grand Generation generation, which is gradually replacing the MZ generation as major consumers. In this article, I would like to talk about the Grand Generation generation, which has become such a target audience in many industries and is changing the brand's image. What is the “GG”? Grand Generation People enjoying their life https://v.daum.net/v/20240611093828392 First, GG stands for grand generation. This generation consists of middle-aged and elderly people in their 50s and 70s born between 1950 and 1971, who are about to retire or continue their economic and social leisure activities even after retirement. In the past, this age group was classified as the elderly, but today's GG generation has a difference from traditional seniors. The most notable part is that people of this age continue to engage in vigorous economic activities and social participation and exercise strong influence in the consumer market. In addition, there is a strong tendency to live at the so called "sensitivity age" that feels more than 10 years younger than the biological age, and even people in their 60s consume products and services based on their individuality and interest in the form of consumption in their early 50s. It is also noteworthy that they consume for themselves rather than for their families and actively utilize various digital services such as FinTech and SNS. Finally, it can be seen that the consumption of the surrounding people is greatly affected by the consumption of the role model, and that the number of single person households in their 60s and older is increasing, and that there is a lot of consumption that tries to relieve loneliness. Changes in the Market with the advent of the GG generation Senior Models of the department store Culture Club https://www.yna.co.kr/view/PYH20190926106100013 In line with these changes, industries in various fields are creating a market that combines the GG generation, which is competitively the center of current consumption. For the GG generation who invests for their individuality and interests, the market related to learning and hobbies is growing, and services related to culture and hobbies are increasing. In addition, a new trend has emerged to pursue nature suitable for the age of "proaging," and digital health and nursing services are also deepening, such as the increase in AI-based health monitoring services and personalized medical services. As a representative example, in the medical/beauty industry, tools that GG generation can easily use to improve skin, develop high functionality and convenience, and provide products that adjust the font size of the product to make it visible in large letters. In addition, the department store cultural center is expanding opportunities to learn more by providing model classes for seniors and premium services such as yoga/golf. It is also enhanced and offers more customized services. It provides services such as those that can relieve the loneliness of single-person households through custom-made shared housing models, and various hobby life activities support services through hobby/community facilities in shared spaces, and provides flexible residential services through a won-based rental system that is slightly different from a Silver Town. A view of changes in the market Now that so many industrial changes are taking place, how should new branding be done for the GG generation? For the GG generation, who have financial leeway and are interested in investing in improving their quality of life, they need to develop premium experiences such as luxury tours, advanced services, and silver line products. In addition, for those who are gradually getting used to digital devices, we can optimize app design to minimize inconvenience, increase convenience, and help them access the deepening digital environment more easily. In addition, it can be recognized that the changes in the market are still changing, such as providing community services for those who have enough time to enjoy hobby activities such as golf and mountain climbing so that easier encounters and hobbies can be shared. However, there is also an opinion that it is dangerous to see the GG generation only as a major consumer. There are many people who still make up this generation who are struggling to adapt to digital devices and the environment, and there is a negative opinion that not all generations of members are financially rich, so they can accelerate hierarchical division. It is also necessary to propose and develop points of consultation between these opinions. Companies that need to change in line with the continuous change in the consumption oriented generation and those who are preparing to become members of such companies need to worry about what subjectivity to approach this trend, and why don't you take a neutral view of this situation and think about the opportunities it may offer? Sources: https://www.ktnews.com/news/articleView.html?idxno=135314 https://www.econovill.com/news/articleView.html?idxno=683295 https://www.pharmnews.com/news/articleView.html?idxno=246049 https://www.khan.co.kr/article/202501301536011

• 작성일 2025-03-01
• 좋아요 Like 1